By Aaron Kaiser

Real Estate is an industry most people have a relatively good grasp of. Almost everyone will own a home at some point in their life. And even if they don't, they're likely to have researched it seriously. Few purchases in life are as heavily scrutinized as a property.

As such, most people are aware of the key variables that determine value in the Real Estate market: 1. Foundation 2. Structure 3. LOCATION

Foundation: Most people realize that a home is constructed from the foundation up. If a home's foundation is not sound, the entire house could become unstable. The same is true of your SEO strategy, see: (Austin SEO). A solid foundation is critical to long-term success. And in search engine optimization, keyword analysis and research is foundation of your company's SEO plan. All your Internet marketing efforts should be built upon it. Without an analysis of consumer search patterns and the competitive landscape of your local market, an SEO program will lack targeting needed to make is sustainable over the long term, just like a house with a poor foundation.

Structure: While a foundation consists of building blocks of a solid residential structure, it's only a fraction of the entire house. How many residents will eventually come to live upon this foundation? The main purpose of a home's foundation is that it serves as a permanent base for the entire house. In the end, the quality of the construction equally as important as the foundation when evaluating a property's value. As in the classic storybook tale of the three little piggies, a straw house has no value.

As we continue our analogy of SEO and real estate, your company website is the online version of a house, and Google is the both the appraiser and city code inspector. As such, Google and the other major search engines, will assess a wide range of checks on your website to determine its value, quality and relevance. Similar to the real estate market, layout and architecture are important components in the calculation of property value. The same is true for level of materials used in construction. From an SEO perspective, material components include things like:

1. Website coding: Best practices coding and structure is essential to enable Google to properly index every line of code on your online property.

2. Web site content: The old adage that content is king is as relevant as ever. And with the appropriate foundation work (keyword research), your content can be crafted to deliver maximum SEO impact via body content and other on-page elements (page titles, headings, anchor text etc). For example, if you have a page on your site related to Austin web design, the content and wording on the page should be related to this phrase.

Location, Location, Location: The final piece of the property value equation is the location on which it has been built. External factors will always influence the value of a property. Even the most lavish property will fail to realize its true value if it is located in the slums. External elements such as crime rate and wealth of surrounding suburbs contribute significantly to property valuation.

Similarly, circles of association play a critical role in Google's ranking for a web property. From an SEO standpoint, links from high quality websites will improve your value in the ranking algorithm. Search engines constantly gather and analyze the links to each website and use this to determine relevance to a users search. If your site is associated with the Internet's version of bad neighborhoods, you can't expect search engines like Google to take their users there.

In competitive markets, top Google rankings do not happen by accident. Want to prove to Google that your website should be ranked first? Make sure your link building efforts are focused quality over quantity.

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