If you are a new business owner, then, chances are you don't have a hundred thousand dollar marketing budget like some major corporations would. No. Instead, you have to be a "smart" marketer. You have to make your dollars count, and how can you do that? By utilizing internet marketing techniques.
When you utilize best SEO practices, you can easily increase your brand awareness and increase the number of customers walking into your shop. But you're no SEO expert. Well, that's okay. You don't have to be an SEO expert to incorporate best SEO services into your marketing plan.
Below are a few ways in which you can SEO your website.
Readers first, then keywords.
When the internet first hit mainstream several years ago, seo was all about keywords. Fact is, it was the normal trend: "keywords first, then content".
Because website owners wrote for the search engine robots, this lack of quality consumer content lead to a bunch of jibber jabber articles which could barely be understood by the reader. One would think that the author was an English as second language person... But this form of creating articles would bring a truck load of search engine users to your website.
But times are changing. You see, search engines are becoming smarter. Those little robot spiders are no longer crawling the web blindly... They are being guided.
Google, and the other search engines, have become more sophisticated. They are able to integrate more complex numerical linguistic methods into their algorithms.
Now it's no longer just the keywords that matter... You also have to keep the "related" terms and themes in mind when writing your content. What does this mean? Well, it simply means you can just put "cheap dog training classes" forty thousand times in your paragraphs. Your content needs more substance. It needs more words which are related to "cheap dog training classes".
For instance, you need words like "dog training instructor", "dog's diet", "dog behavior" and so forth.
Pretty much, you are no longer writing for "search engines" but for readers... for human beings. Which is who you should be writing for to begin with, right?
When you forget the robots and keep your reader in mind, you will notice an increase in your organic search engine rankings.
So, when you're looking for an internet marketing company to take over your seo efforts, keep that in mind... quiz them... test their seo expert status.
Diversify anchor text links.
What's an anchor text link? Well, it's all those little blue-highlighted and underlined words on your website, and they are more important than you ever thought.
Let me ask you a question. What do you think the purpose of a link is? It's to allow your visitor to navigate your website and it's a way you can share information on your website from another website, right? Well, yes.
A text link is there to help your visitors navigate your website, and well, frankly it's how your visitors will traverse the World Wide Web. In this regard, a link is nothing more than a roadway.
But they are more important than just that. You see, not only do your visitors traverse these roads, but so do the search engine spiders. Its how the search engines determine the structure of your website, and how relevant your content is to the inner-web pages and external webpages they are linked to.
The texts used in your links are being used by the search engine spiders to figure out what the "linked" page is all about. Just as your readers click on the link BECAUSE of what the text says... The spiders follow the links and "grade" your link text for relevancy to what they find on the new website.
So, if you have an important keyword which might be relevant to the website in which you are linking to, it is okay to go ahead and put that keyword into the link phrase.
What does this do? Well, it puts emphasis on your keyword and it tells the spiders that the website which is linked is relevant to your website, and spiders LOVE relevancy.
Blogging syndication.
One of the best seo tactics you can use is a blog. If your business has a website, that's all good. At least you are getting online, modernizing your brand and taking the next step. But you could take your internet marketing to the next level by incorporating a business blog.
What's a blog? Well, it's very similar to your website, but instead of being "static" it's considered to be "dynamic", and Google loves dynamic content! But how does a blog make your website dynamic?
Well, consider your current website. How many pages does it have? Five? Six? More than likely it doesn't have any more than 10 pages. And on those 10 pages... the content stays the same for months and years. So, your SEO efforts are all determined on just 10 pages of content. No matter how good the content is, you only have 10 chances to get listed high within the search engines.
With a blog you could have hundreds of pages, and your website changes daily. Google loves content, and because a blog creates content daily... You get listed daily into Google's big search engine. So, everytime you write a new article or press release, Google picks it up and ranks it.
The odds of getting your website listed high within the Google search engine now are greater. Therefore, if you have no blog now... You need one. And if you have no clue how to setup a blog, well, you need to get in contact with a SEO consulting company immediately!
Another one of the best SEO ideas is to, well; just outsource your SEO service needs website marketing Service Company which offers SEO services. So, if you want to get your SEO on today and SEO your website... Contact an SEO consulting company today!
When you utilize best SEO practices, you can easily increase your brand awareness and increase the number of customers walking into your shop. But you're no SEO expert. Well, that's okay. You don't have to be an SEO expert to incorporate best SEO services into your marketing plan.
Below are a few ways in which you can SEO your website.
Readers first, then keywords.
When the internet first hit mainstream several years ago, seo was all about keywords. Fact is, it was the normal trend: "keywords first, then content".
Because website owners wrote for the search engine robots, this lack of quality consumer content lead to a bunch of jibber jabber articles which could barely be understood by the reader. One would think that the author was an English as second language person... But this form of creating articles would bring a truck load of search engine users to your website.
But times are changing. You see, search engines are becoming smarter. Those little robot spiders are no longer crawling the web blindly... They are being guided.
Google, and the other search engines, have become more sophisticated. They are able to integrate more complex numerical linguistic methods into their algorithms.
Now it's no longer just the keywords that matter... You also have to keep the "related" terms and themes in mind when writing your content. What does this mean? Well, it simply means you can just put "cheap dog training classes" forty thousand times in your paragraphs. Your content needs more substance. It needs more words which are related to "cheap dog training classes".
For instance, you need words like "dog training instructor", "dog's diet", "dog behavior" and so forth.
Pretty much, you are no longer writing for "search engines" but for readers... for human beings. Which is who you should be writing for to begin with, right?
When you forget the robots and keep your reader in mind, you will notice an increase in your organic search engine rankings.
So, when you're looking for an internet marketing company to take over your seo efforts, keep that in mind... quiz them... test their seo expert status.
Diversify anchor text links.
What's an anchor text link? Well, it's all those little blue-highlighted and underlined words on your website, and they are more important than you ever thought.
Let me ask you a question. What do you think the purpose of a link is? It's to allow your visitor to navigate your website and it's a way you can share information on your website from another website, right? Well, yes.
A text link is there to help your visitors navigate your website, and well, frankly it's how your visitors will traverse the World Wide Web. In this regard, a link is nothing more than a roadway.
But they are more important than just that. You see, not only do your visitors traverse these roads, but so do the search engine spiders. Its how the search engines determine the structure of your website, and how relevant your content is to the inner-web pages and external webpages they are linked to.
The texts used in your links are being used by the search engine spiders to figure out what the "linked" page is all about. Just as your readers click on the link BECAUSE of what the text says... The spiders follow the links and "grade" your link text for relevancy to what they find on the new website.
So, if you have an important keyword which might be relevant to the website in which you are linking to, it is okay to go ahead and put that keyword into the link phrase.
What does this do? Well, it puts emphasis on your keyword and it tells the spiders that the website which is linked is relevant to your website, and spiders LOVE relevancy.
Blogging syndication.
One of the best seo tactics you can use is a blog. If your business has a website, that's all good. At least you are getting online, modernizing your brand and taking the next step. But you could take your internet marketing to the next level by incorporating a business blog.
What's a blog? Well, it's very similar to your website, but instead of being "static" it's considered to be "dynamic", and Google loves dynamic content! But how does a blog make your website dynamic?
Well, consider your current website. How many pages does it have? Five? Six? More than likely it doesn't have any more than 10 pages. And on those 10 pages... the content stays the same for months and years. So, your SEO efforts are all determined on just 10 pages of content. No matter how good the content is, you only have 10 chances to get listed high within the search engines.
With a blog you could have hundreds of pages, and your website changes daily. Google loves content, and because a blog creates content daily... You get listed daily into Google's big search engine. So, everytime you write a new article or press release, Google picks it up and ranks it.
The odds of getting your website listed high within the Google search engine now are greater. Therefore, if you have no blog now... You need one. And if you have no clue how to setup a blog, well, you need to get in contact with a SEO consulting company immediately!
Another one of the best SEO ideas is to, well; just outsource your SEO service needs website marketing Service Company which offers SEO services. So, if you want to get your SEO on today and SEO your website... Contact an SEO consulting company today!
About the Author:
Find more on how to get the best seo company for your website. Stop by SEONetworker.com for more information.
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