An SEO consultant's role will include a broad subject area, from discovering and resolving issues in the coding of your site which are hindering it from ranking well to developing the popularity of your website through the creation of appropriate links. SEO is a fairly new industry and consultants come from a variety of backgrounds. Depending on their route in to SEO a consultant will favour some types of optimisation methods more than others. The main role of the SEO Consultant is to promote and optimise your ranking on Google and similar search engines.
Search engine companies such as Google are extremely adept at identifying websites that have been using underhanded SEO techniques with the intention of manipulating search engine rankings. Usually these poor practices are penalised with a drop in rankings until the optimisation techniques are changed however at worst it can result in a site being completely de-listed from the search engine. There are good and bad SEO consultants around, just as there are in any other profession. To help you in selecting a good one and avoid being penalised, the following pointers should be useful to you.
Does the consultant adhere to search engine guidelines? Search engine companies publish policies regarding how they wish to see websites constructed and marketed, they also publish a list of practices such as buying back linksand website cloaking that will attract penalties. Make sure that your SEO consultant follows the relevant search engine guidelines.
You need an SEO consultant who can offer you results which have a long-lived impact. You certainly wouldn't want your ranking to begin to fluctuate unpredictably or suddenly drop subsequent to the hiring of an SEO 'professional' If either of these occurs it can give your brand a poor reputation and subsequently affect your business. Don't be afraid to ask the consultant as many questions as you like regarding their method and approach to SEO. Even if you do not entirely understand everything that they say, your questioning is likely to lead to them taking a more methodical approach to the Search Engine Optimisation for yourwebsite
Are their chosen strategies going to be attractive to web users? The experience of the actual web users should be considered first. The major search engine companies state that all sites should be created to give a visitor the best experience possible with well written, relevant material and an easy to follow navigation structure. A good SEO consultant will give advice on how you can enhance site content to improve its relevance. Don't lose sight of the fact that the purpose of your site should be to satisfy the needs of your site visitors. The majority of SEO consultants will\ offer examples of websites that they have previously optimised successfully, visit these websites and gauge whether the content gives a site visitor a good user experience or if it reads like it was written by a robot just to rank well.
Quality is surely of more importance than quantity? The quality of the site visitor is much more important than the number of visitors. You will gain more from 100 visitors who lead to 10 sales than 1000 visitors who make no purchases. It is vitalto choose the right words for your SEO campaign. Lets say for example you are marketing blue Widgets. You might get a huge quantity of visitors to your site due to the professional optimisation of the website for 'Widgets', only the individuals visiting are all looking for green Widgets so there is minimum increase in your sales. You would have much more potential to benefit from increased sales by having optimised the website for 'Blue Widgets' or 'Buy Blue Widgets'.
Find out what services the SEO can provide. It is essential to be sure that you know precisely what services you will be receiving. There are a number of SEO consultants who offer an advisory role to clients and will write a report detailing the action which is necessary to improve the ranking of a site, having looked at your website and competitors. That is great if you have a development team on hand, but not so useful if you don't. Other consultants however will implement the work for you having taken care of the strategy work.
What will the consultant charge you? Whilst this might be an obvious question, it is a complicated one too. Make price comparisons between various consultants and make sure that you compare services like for like. Find out what the going rate is for optimising a website similar to yours and question price quotes that are very high or low. You may want to avoid a consultant who promises to get your site to a number one position as due to the variables, it is impossible to guarantee this.
How amiable are you and the consultant? It really helps if you can keep a good working relationship with your consultant. Whilst some consultants will only provide a basic service to fulfil their contract to you, others do their best to achieve you the best possible results. If you are amiable with your consultant you are likely to get a few more miles out of your drive.
My name is Ade Lewis and I am an SEO consultant providing a wide range of SEO services from fixed price SEO packages through to high level SEO consultant services. I can offer you help and advice to get your website ranking in the top Google organic search engine listings. No matter how large or small your business is, or at what stage of development your online business presence is you will benefit from having a search engine optimiser on-board. I can help you succeed in gaining higher search engine rankings.
Search engine companies such as Google are extremely adept at identifying websites that have been using underhanded SEO techniques with the intention of manipulating search engine rankings. Usually these poor practices are penalised with a drop in rankings until the optimisation techniques are changed however at worst it can result in a site being completely de-listed from the search engine. There are good and bad SEO consultants around, just as there are in any other profession. To help you in selecting a good one and avoid being penalised, the following pointers should be useful to you.
Does the consultant adhere to search engine guidelines? Search engine companies publish policies regarding how they wish to see websites constructed and marketed, they also publish a list of practices such as buying back linksand website cloaking that will attract penalties. Make sure that your SEO consultant follows the relevant search engine guidelines.
You need an SEO consultant who can offer you results which have a long-lived impact. You certainly wouldn't want your ranking to begin to fluctuate unpredictably or suddenly drop subsequent to the hiring of an SEO 'professional' If either of these occurs it can give your brand a poor reputation and subsequently affect your business. Don't be afraid to ask the consultant as many questions as you like regarding their method and approach to SEO. Even if you do not entirely understand everything that they say, your questioning is likely to lead to them taking a more methodical approach to the Search Engine Optimisation for yourwebsite
Are their chosen strategies going to be attractive to web users? The experience of the actual web users should be considered first. The major search engine companies state that all sites should be created to give a visitor the best experience possible with well written, relevant material and an easy to follow navigation structure. A good SEO consultant will give advice on how you can enhance site content to improve its relevance. Don't lose sight of the fact that the purpose of your site should be to satisfy the needs of your site visitors. The majority of SEO consultants will\ offer examples of websites that they have previously optimised successfully, visit these websites and gauge whether the content gives a site visitor a good user experience or if it reads like it was written by a robot just to rank well.
Quality is surely of more importance than quantity? The quality of the site visitor is much more important than the number of visitors. You will gain more from 100 visitors who lead to 10 sales than 1000 visitors who make no purchases. It is vitalto choose the right words for your SEO campaign. Lets say for example you are marketing blue Widgets. You might get a huge quantity of visitors to your site due to the professional optimisation of the website for 'Widgets', only the individuals visiting are all looking for green Widgets so there is minimum increase in your sales. You would have much more potential to benefit from increased sales by having optimised the website for 'Blue Widgets' or 'Buy Blue Widgets'.
Find out what services the SEO can provide. It is essential to be sure that you know precisely what services you will be receiving. There are a number of SEO consultants who offer an advisory role to clients and will write a report detailing the action which is necessary to improve the ranking of a site, having looked at your website and competitors. That is great if you have a development team on hand, but not so useful if you don't. Other consultants however will implement the work for you having taken care of the strategy work.
What will the consultant charge you? Whilst this might be an obvious question, it is a complicated one too. Make price comparisons between various consultants and make sure that you compare services like for like. Find out what the going rate is for optimising a website similar to yours and question price quotes that are very high or low. You may want to avoid a consultant who promises to get your site to a number one position as due to the variables, it is impossible to guarantee this.
How amiable are you and the consultant? It really helps if you can keep a good working relationship with your consultant. Whilst some consultants will only provide a basic service to fulfil their contract to you, others do their best to achieve you the best possible results. If you are amiable with your consultant you are likely to get a few more miles out of your drive.
My name is Ade Lewis and I am an SEO consultant providing a wide range of SEO services from fixed price SEO packages through to high level SEO consultant services. I can offer you help and advice to get your website ranking in the top Google organic search engine listings. No matter how large or small your business is, or at what stage of development your online business presence is you will benefit from having a search engine optimiser on-board. I can help you succeed in gaining higher search engine rankings.
About the Author:
SEO Services in Bristol. Teapot Creative are a team of graphic designers based in Somerset. We have a wealth of experience covering all aspects of graphic and web design and have worked on countless projects for a diverse range of businesses. SEO Services Bristol
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