By Gustavo Fidler


You might not think that something like title tags at the top of your site pages are that important, but they really are.

In previous times, your site title tag was precisely for search engine optimization, search marketing and for the search engines. They are not used exclusively for this reason anymore. The shift in exclusivity is because of social media. For instance, whenever a website or a page gets shared on social media, what do you think people see as the representation of that page? Yep, it is the all important title tag, which is the primary reason that you use the most highly relevant keyword phrases from that page or that home page. Another thing that is important and concerns the original intention behind the title tag is that Google uses these mentions on social media as one of the factors through which ranking occurs.

Web searchers will find your site or page just fine if you choose keywords that area actually relevant. It doesn't matter what your business's name is, unless it is a household name people aren't ever going to know or guess it ahead of time. What this means, basically, is that it isn't the best contender for something that you think people are going to type into the search box on Google. So don't let yourself fall so in love with your name that you can't help but use it in your title tags. You'll have a much higher SEO score if you optimize through known keyword phrases.

Your primary focus as you make websites is to implement strategies geared for SEO success, plus grow your website as you go along. There are many phrases that you can rank for quite easily, but others that will literally take you years to compete against and beat. So they are really not the best choice. There are so many keyword tools out there that can help you find phrases to rank for, yet, fortunately, it will not be able to find all of them. Sometimes newer and intermediate markers are not aware of this. So choose your hardest phrases wisely, and give yourself a fighting chance to rank for them.

Properly optimizing title tags isn't something that requires any real insider knowledge. The only one exception that comes to mind involves dynamic pages. Years ago, it was possible to use software to type in search phrases and then automatically fill in the on-page factors for landing pages and other kinds of websites. That used to be called dynamic page insertion but it doesn't get used that much anymore. It's super easy to optimize all of the title pages on your website especially if you have a blog and your SEO plugin. There aren't very many rules that you are going to need to remember with your title tags and they are pretty simple to grasp once you learn them. If you aren't well versed in terms of SEO, you need to change that. You can find all kinds of excellent ebooks about the subject, but just be sure you are getting information from credible sources.




About the Author:



0 komentar