By Ben Gorden


If you want to get quality traffic to a website, then you need backlinks and that is why many people do link building religiously. Link building is done to increase traffic to any website while not spending money on regular advertisments. Together with superb keyword usage, link building leads to a better page rank that boosts the SEO process.

Internal and External Links

It is important for all sites to use both internal and external links if they want to rank much higher. Internal links are used to link page within a site using the exact anchor text that they want to rank for. The reason this works is because it gives search engines a way to see where what links are pointing to that page and helps increase the pages search engine position for that keyword.

External links on the other had are the most important in any SEO process. These links come from other sources outside your site such as other websites or blogs and commonly termed as backlinks. This is usually done successful through signing up with a huge number of social bookmarking and networking sites and having the link to your site added to their pages. It is also beneficial to submit your site to directories and forums in order to get those links as well.

Reciprocal links

Reciprocal links are great as they give you the ability to choose which pages and keywords you want to target. The good thing about this is that you can pick keywords and content that represent your site the best. While creating the right relationship with another site relevant to your niche will help to update yours, targeted visitors will definitely come your way.

Maintain natural links

Always have your links remaining as natural as possible. If you can change your keywords around, then you will be able to have a more natural link building campaign. Have keywords, logos and photographs created to promote the website better. Work with respected sites to enhance your online reputation and like minded ones to target visitors to your site.

Do not Trick the System

Other superb key to successful link building is to avoid tricking search engines and the system as a whole by maintaining individual white hat search engine optimization. This will take longer but it will work better. For instance, you can decide to build around 10 to 20 links each month rather than doing it on a lump sum.




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