Viral marketing has been around for a long time now, and with the advent of the social web, it's become even more widespread. You can make the best attempt to design a viral marketing campaign, and people do that with varying degrees of success. The rest of this article will discuss viral marketing and what can be done to help an idea become hugely popular.
Yes, you can have the elements be well-known, but there is always something happening that is 100% unique about the viral event. So be careful and remember that unique is kind of easy to do, but knocking people over and making them go "wow" or whatever is another matter. It is hard to do on purpose or demand because you can never predict what people or an audience will do. Viral marketing is contradictory because most viral events seem to be something that was caught as a coincidence, yet viral marketing is about intent. Most people plan very carefully, but we feel the best approach is to go with whims and creative urges in addition to keeping your eyes peeled for the unusual.
The entire essence of viral is sharing ability, and that is critical to the success of any campaign. People will be far more likely to share your content when they can quickly do so. Just do a sanity check wherever you have your content, and if it is YouTube than no worries. The more effort the end user has to put into sharing your item, the higher are the chances that he/she would not do it. Something like a PDF usually does not have a share button, but we are beginning to see them.
And there isn't an actual limit to how far you can go with this, because people do love going through the extremes. You just need to make sure that you first figure out how you can benefit from such a viral marketing campaign, and connect it to your product/service. Branding and brand awareness really are the only reasons for doing viral marketing.
Actually, we are fascinated with viral marketing from the standpoint of human psychology and human nature, and that is what you must focus on.
Yes, you can have the elements be well-known, but there is always something happening that is 100% unique about the viral event. So be careful and remember that unique is kind of easy to do, but knocking people over and making them go "wow" or whatever is another matter. It is hard to do on purpose or demand because you can never predict what people or an audience will do. Viral marketing is contradictory because most viral events seem to be something that was caught as a coincidence, yet viral marketing is about intent. Most people plan very carefully, but we feel the best approach is to go with whims and creative urges in addition to keeping your eyes peeled for the unusual.
The entire essence of viral is sharing ability, and that is critical to the success of any campaign. People will be far more likely to share your content when they can quickly do so. Just do a sanity check wherever you have your content, and if it is YouTube than no worries. The more effort the end user has to put into sharing your item, the higher are the chances that he/she would not do it. Something like a PDF usually does not have a share button, but we are beginning to see them.
And there isn't an actual limit to how far you can go with this, because people do love going through the extremes. You just need to make sure that you first figure out how you can benefit from such a viral marketing campaign, and connect it to your product/service. Branding and brand awareness really are the only reasons for doing viral marketing.
Actually, we are fascinated with viral marketing from the standpoint of human psychology and human nature, and that is what you must focus on.
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Viral traffic would be perfect for promoting a program like WAZZUB which appeals perfectly to this demographic.
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