There is certainly a great deal hype within the SEO industry probably because it is a techno field plus is very competitive so everyone is trying to eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes Search engine optimization can be technical but only usually when you got it completely wrong at the beginning - your website that is. If you did not employ an SEO consultant to provide you with the run down Before you decide to start building then you most definitely wound up with a website pierced with a thousand Search engine optimisation holes. Websites like these can take some fixing for sure. Most web designers don't know anything with regards to Search engine optimization and what they do know they hardly ever implement simply because they are certainly not requested to by you! Not selecting a great Search engine optimisation consultant is like developing a three storey residence without using an architect and engineer and expecting the builder to get it right - no way.
I come across a great Search engine optimization site once in every 100 web sites. This is a poor track record for web-developers. Every other single web-site is a ship filled with holes sinking in the lower zones of page 196 of Google!
So aside from adding some bright colored pros to this piece I guess I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses inbound links a lot at the moment to judge a internet sites popularity. However, it is now very easy to generate backlinks of good quality in significant volumes to unbalance the ranking game. Google knows it's got to find the right way to balance this out. When it does, most people's ranking will certainly come crashing to the ground overnight.
On the other hand, Google always wants QUALITY content - the very best it can show. Should you have this, then because content is the only reason why we have search engines like google in the first place, your website will invariably flourish no matter what twists and turns Google puts its search engine algorithms through.
Never ever neglect that content is king in the Search engine optimisation jungle. Ignore at your peril.
We fought to get content material on customers internet sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't think that anyone can merely add content to a webpage and miss out on the platform you are adding it to. Google wants to be sure that the content is not only the best for the keyword requested, but it also offers one of the best user experience. So be sure to cross your T's and dot your Search engine optimisation eyes when it comes to ensuring your site provides the very best experience such as performing these :
Make sure your server is quick - Google a short while ago added this one - upgrade today if it takes too long to download your web pages
Be sure ALL images have ALT tags WITH meaningful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are no less than 300 words of meaningful text on any web page - the more the better for Google
Make sure that if you are using a Website cms that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your website (maybe you have a flash site), then at the very least add a blog attached to your website - this helps a whole lot
When you next renew your domain, renew not less than 3 years - of course longevity shows maturity and increases trust
Back links and more back links
And lastly do not cease back-linking. Right now it's the powerhouse for Search engine optimization but don't rely on this for the long term.
So I hope this has helped 'de-hype' a few of the SEO resources out there and assisted you along the SEO road a bit further.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes Search engine optimization can be technical but only usually when you got it completely wrong at the beginning - your website that is. If you did not employ an SEO consultant to provide you with the run down Before you decide to start building then you most definitely wound up with a website pierced with a thousand Search engine optimisation holes. Websites like these can take some fixing for sure. Most web designers don't know anything with regards to Search engine optimization and what they do know they hardly ever implement simply because they are certainly not requested to by you! Not selecting a great Search engine optimisation consultant is like developing a three storey residence without using an architect and engineer and expecting the builder to get it right - no way.
I come across a great Search engine optimization site once in every 100 web sites. This is a poor track record for web-developers. Every other single web-site is a ship filled with holes sinking in the lower zones of page 196 of Google!
So aside from adding some bright colored pros to this piece I guess I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses inbound links a lot at the moment to judge a internet sites popularity. However, it is now very easy to generate backlinks of good quality in significant volumes to unbalance the ranking game. Google knows it's got to find the right way to balance this out. When it does, most people's ranking will certainly come crashing to the ground overnight.
On the other hand, Google always wants QUALITY content - the very best it can show. Should you have this, then because content is the only reason why we have search engines like google in the first place, your website will invariably flourish no matter what twists and turns Google puts its search engine algorithms through.
Never ever neglect that content is king in the Search engine optimisation jungle. Ignore at your peril.
We fought to get content material on customers internet sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't think that anyone can merely add content to a webpage and miss out on the platform you are adding it to. Google wants to be sure that the content is not only the best for the keyword requested, but it also offers one of the best user experience. So be sure to cross your T's and dot your Search engine optimisation eyes when it comes to ensuring your site provides the very best experience such as performing these :
Make sure your server is quick - Google a short while ago added this one - upgrade today if it takes too long to download your web pages
Be sure ALL images have ALT tags WITH meaningful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are no less than 300 words of meaningful text on any web page - the more the better for Google
Make sure that if you are using a Website cms that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your website (maybe you have a flash site), then at the very least add a blog attached to your website - this helps a whole lot
When you next renew your domain, renew not less than 3 years - of course longevity shows maturity and increases trust
Back links and more back links
And lastly do not cease back-linking. Right now it's the powerhouse for Search engine optimization but don't rely on this for the long term.
So I hope this has helped 'de-hype' a few of the SEO resources out there and assisted you along the SEO road a bit further.
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