When it's time to create a webpage the most important decision is likely to be the domain name. When the time comes, there are two general approaches that are used. One is to create a domain that matches, or comes close to, a search term used when searching the web for a particular product or service. The other approach is to create a branded domain name by using the company name as the domain name. Let's discuss both approaches and see which is the best fit for your business or customer.
For illustration, let's assume that a business named Tiny Treats sells cupcakes in New York City. A potential customer may use various searches to find what they want. If we assume we're not limited to domain names, it makes sense to concatenate a geography to a product or service. Through keyword analysis we might find that a typical person uses "new york city cupcakes" to search. A perfectly matched domain would then be newyorkcitycupcakes.com. Since this domain name matches a customers target search, they are very likely to get the jump on a non-matching domain. This is because the search engines give relevance to domain names and since they match it provides a benefit.
There are also negatives associated with domain matching a search phrase or term. For one they're somewhat limited to the audience they gain. "If a customer with a matching name wants to expand and the new service may not make with the existing name," says Francis McEwan with a New Jersey SEO Company. "It's also not possible to create a brand name with an matching domain." Also, domain names are sometimes associated with sites that display advertisements.
The choice also exists to create a non-matching branded domain name. For a company named Tiny Treats, the obvious choice is tinytreats.com, the name of the company. This creates a clear brand name for a customer who visits the site or wants to visit the site again. Think of companies who have huge branded domain names like Amazon or Google. These names have nothing inherently associated with the services they provide, yet they create a clear brand image. There are also methods of overcoming the non-matching nature of a branded domain name. Typically, a customer may create internal search-matching URLs. For example, tinytreats.com/nyc-cupcakes. Here the URL can still provide some search benefit but the domain still creates a brand name.
While some people would rather have a domain that sounds like a brand name, there are still several advantages to finding a domain that matches customer searches. You will definitely see a bump in search results for that search term and site lets searchers know that its content is relevant to their needs. Of course not every domain name is still available and sometimes the lack of a decent matching domain may force you toward a non-matching selection. They key is to find an matching domain that fits the company well.
For illustration, let's assume that a business named Tiny Treats sells cupcakes in New York City. A potential customer may use various searches to find what they want. If we assume we're not limited to domain names, it makes sense to concatenate a geography to a product or service. Through keyword analysis we might find that a typical person uses "new york city cupcakes" to search. A perfectly matched domain would then be newyorkcitycupcakes.com. Since this domain name matches a customers target search, they are very likely to get the jump on a non-matching domain. This is because the search engines give relevance to domain names and since they match it provides a benefit.
There are also negatives associated with domain matching a search phrase or term. For one they're somewhat limited to the audience they gain. "If a customer with a matching name wants to expand and the new service may not make with the existing name," says Francis McEwan with a New Jersey SEO Company. "It's also not possible to create a brand name with an matching domain." Also, domain names are sometimes associated with sites that display advertisements.
The choice also exists to create a non-matching branded domain name. For a company named Tiny Treats, the obvious choice is tinytreats.com, the name of the company. This creates a clear brand name for a customer who visits the site or wants to visit the site again. Think of companies who have huge branded domain names like Amazon or Google. These names have nothing inherently associated with the services they provide, yet they create a clear brand image. There are also methods of overcoming the non-matching nature of a branded domain name. Typically, a customer may create internal search-matching URLs. For example, tinytreats.com/nyc-cupcakes. Here the URL can still provide some search benefit but the domain still creates a brand name.
While some people would rather have a domain that sounds like a brand name, there are still several advantages to finding a domain that matches customer searches. You will definitely see a bump in search results for that search term and site lets searchers know that its content is relevant to their needs. Of course not every domain name is still available and sometimes the lack of a decent matching domain may force you toward a non-matching selection. They key is to find an matching domain that fits the company well.
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