The number of websites on the internet increased from about 1 million in 1997 to over 150 million in 2007. The rate of increase in the number of sites has been even more steep after 2007. Even though such rapid growth is a good sign, but any person who has been part of the SEO industry for long, will tell you that it has also led to a lot fiercer competition amongst sites when it comes to search engine rankings. Previously anyone with elementary knowledge of SEO could make their site place in the top 10 positions of search rankings.
All this has changed in recent times. Simply putting some keywords in your text and in the header will not make sure that you get a good ranking. You will now find that even placing for less well known keywords is a hard task. It is particularly difficult for a new site to get a rank, and that is why you should look at SEO as a long term process.
Importance of targeted traffic
In today's world most of the sites are focused on getting the top rankings in the search engine results. But, it is important to remember that SEO is nothing but a means to attain success online and make more money. For that you need more targeted traffic which you can then convert into customers. You will find that getting a good ranking or results page will more often than not cause more targeted traffic given other aspects work fine.
But, in this process many firms lose sight of the primary goal and started focusing solely on getting to the top of the rankings. Doing this can be very tough as there are thousands if not millions of sites competing for same keywords. But do not let this diminish the Significance of SEO in your mind. You can use SEO services to improve your website and other aspects of online marketing that will help in getting a better rank and quality traffic.
How good is your content?
You come across many sites that produce low quality content only because they think they have to get some content on the web. There are many SEO firms out there who claim to produce 'good content' for you. Coming across companies that rent content is also possible. While hiring such a company, keep in mind that quality content does not need to be written specifically for search engines. To be categorized as good content, its should be unique. You have to put forward ideas that are original. Creativity is the driving force behind quality content, and unfortunately creativity is hard to find these days. Whatever you do, the task of getting relevant users to your site is always hard. But, if you produce good content for considerable span of time you will gradually see the effects.
Clear understanding of the goals is important if you want to achieve success, not just online but in any field. If you have been focusing on a short term goal like getting a high rank on the search engine results then change it. Concentrate on getting quality traffic to your site, and getting to the top of the search engine ranks should be a means to attain that goal.
All this has changed in recent times. Simply putting some keywords in your text and in the header will not make sure that you get a good ranking. You will now find that even placing for less well known keywords is a hard task. It is particularly difficult for a new site to get a rank, and that is why you should look at SEO as a long term process.
Importance of targeted traffic
In today's world most of the sites are focused on getting the top rankings in the search engine results. But, it is important to remember that SEO is nothing but a means to attain success online and make more money. For that you need more targeted traffic which you can then convert into customers. You will find that getting a good ranking or results page will more often than not cause more targeted traffic given other aspects work fine.
But, in this process many firms lose sight of the primary goal and started focusing solely on getting to the top of the rankings. Doing this can be very tough as there are thousands if not millions of sites competing for same keywords. But do not let this diminish the Significance of SEO in your mind. You can use SEO services to improve your website and other aspects of online marketing that will help in getting a better rank and quality traffic.
How good is your content?
You come across many sites that produce low quality content only because they think they have to get some content on the web. There are many SEO firms out there who claim to produce 'good content' for you. Coming across companies that rent content is also possible. While hiring such a company, keep in mind that quality content does not need to be written specifically for search engines. To be categorized as good content, its should be unique. You have to put forward ideas that are original. Creativity is the driving force behind quality content, and unfortunately creativity is hard to find these days. Whatever you do, the task of getting relevant users to your site is always hard. But, if you produce good content for considerable span of time you will gradually see the effects.
Clear understanding of the goals is important if you want to achieve success, not just online but in any field. If you have been focusing on a short term goal like getting a high rank on the search engine results then change it. Concentrate on getting quality traffic to your site, and getting to the top of the search engine ranks should be a means to attain that goal.
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