By Jackson Wallerson

Did you know that "keyword research" is where you need to start each and every Charleston SEO project with. Without knowing what exactly is being typed in, you have no starting point for your seo. Once you know what is being searched regularly, you need to pick the keyword phrases that best match your products or services because it they don't match well, traffic will not convert into sales, and then, what's the point of charleston SEO? Go after hyper-specific terms and you will rank well and convert more.

Now who are you going after? Can you offer your services beyond your immediate market (town)? If so, Charleston SEO might be goos for your company. Do you have the kind of website that can truly rank on page 1 globaly? Do you have enough pages that can be filled with quality content? Do you have significant time to implement link building startegies? If you answered no to these, a local qualifier might be the way to go. Here's an example: Global - "lawyer" statewide - "south carolina lawyer" local - "charleston lawyer". The two questions are can I really offer my services globally and can I rank on the top of page 1? Because 91% of leads will go to the sites on page 1, why bother with seo if we can't get there?

Organic SEO is somewhat dependant on well written, keyword rich content, so, don't be afraid to use your keywords in your copy. However, most algorithms don't like to see keyword cramming, so don't overdo it. Stick to around 5% density and you should be fine. Only 10 keywords per 200 written words. It is very important that your copy reads as well to humans as it does to Google's spiders. One rule to remember is "if you wouldn't say it, don't write it".

One of the important elements of search engine algorithms is the amount of links into a website they find, or, "backlinks". The more quality backlinks you have, the better your score. Search engines like Google see these links to your website as a vote of confidence for you site from another. Especially when these links come from websites that are respected in their industries and categories. So, find the websites that will help you rank higher, How do you do this? There are many free "inbound link checkers" so, find out who the high ranking sites in your category are linked to. Start a blog and write quality content daily, comment on other well written blogs in your industry, Sign up with all of the free directories that offer you a listing, and take advantage of the easy free deals like Craigslist, Squidoo, Yahoo Answers, and Wikipedia.

Now, you are ready to evaluate Charleston SEO companies and find the one that is right for you. Intelligent keyword research - check! Geographical strategy - global or local, check! Well written, keyword rich content, check! Quality backlinks pooring in weekly, check! You have now put your website in a great position to be successful and climb the ranks. Once you hit page 1, your traffic will increase significantly and if people like what they see and hang around for a few minutes, your rankings will continue to improve. Remember to always check your Google analytics and monitor your traffic and adjust keywords as needed. Enjoy the new traffic and leads.

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