By Michael Hodge

Google is changing its different algorithms and updates at a faster pace. Now, to tally with that fast pace, an individual needs to know everything related to search engine optimisation. This know-how, again, needs to be followed by some well-planned and constructive strategies. Here, we will see the opinions of various SEO experts from different regions of the world. Those opinions, apart from helping us check whether it's the same as that of ours', will even make us correct our strategies related to this field, if required.

Now, let's find out what the experts from different parts of the world have commented on this. Following are the suggestions and thoughts, which are mentioned along with the names of their respective commentators:

Rand Fishkin (CEO of SEOmoz), according to whom, to maintain top ranks in the different search engines in this year, you need to come out of the old school processes. Rather than sticking to link building and keyword research, you need to include social media, content marketing, branding and various other online marketing strategies to your planning.

Regarding this, Dr. Peter J. Meyers, the President of the User Effect, thinks that the Google Panda in 2011 was more than enough to teach the lesson that it's not the case that more will always be better. He suggests, it's better to create something unique instead of over indexing the pages. True duplicates, near-duplicates as well as thin content needs to be burned to the ground.

Next we come to Will Critchlow, who is the founder of the distilled, smarter online marketing. He believes code to be the new content. Mr. Critchlow is quite optimistic towards witnessing the interactive data visualizations achieving bundles of shares and links.

Danny Dover, the author and SEO consultant of the, says that the present day search engine optimisation has surpassed simple link buildings, tag optimisation and writing comments. Since, it now involves the complete website experience; it would be safer to focus on diversified marketing channels like e-mail, social media, PPC or pay per click etc. He predicts the industry of online education to witness a notable growth in 2012.

Next we will concentrate on Bas van den Beld. Apart from owning the State of Search, Beld is a famous blogger and speaker. As per the suggestion of this expert, improvement of content sharing needs to be done as far as possible. Websites will be able to feature in the top personalized SERPs (Search Engine Results Pages) as much as they can do content sharing of themselves on the various social sites. In addition to this, one needs to optimize the snippets as well.

Ann Smarty, the owner of MyBlogGuest, assures that websites, who have always focused on quality and content, need not worry. However, she has asked to play safe by creating fresh content. It will help you track hot trends in this field.

Aaron Wall, who founded SEObook, opines that if utilized properly, the varied brands, which have already been promoted earlier will, probably, fetch top rankings in the different search engines. Site building at the ground level might not help much in that. In the current time, the world has got many such people, who build business models, which are dependent on being the Facebook's eHow or the YouTube's eHow. Additionally, one can even list their various goods for sale on the renowned websites like Amazon or eBay.

Let's see what Crazy Egg's co-founder cum Quick Sprout's blogger, Neil Patel has to say about this year's search engine optimisation techniques. He suggests not building links at a faster speed. This might hinder your website rank high in the search engines. Thus, rather than concentrating on quantity, it's better to focus of quality and more importantly in a slower speed.

Justin Briggs, the SEO Manager of the Big Fish Games and a famous blogger, thinks that the different search engines are forwarding beyond the pages as well as the algorithms at the domain level. Thus, he advises to search for the development of those search algorithms, which are entity specific. This needs to be accompanied by a concentration on brand building, AuthorRank or AgentRank building etc.

Tom Critchlow, who holds the position of the Vice-President at the Operations NYC of the distilled thinks that the major strategy for this year would be to keep an eye on the user engagement. To Mr. Critchlow, the link dependent metrics are more likely to become weak. Thus, the websites need to stress on the diverse user metrics.

Summary: According to the SEO professionals from all over the world, quality needs to be focused on more than quantity in 2012. The present strategies of search engine optimisation need not be based on the classic processes.

About the Author:

0 komentar