By Worth Hopkins


For example, if your keyword is "accountant," searches for "accountants" or "accounting" may not lead users to your site. Using the longest version of any keyword result will return all the shorter results.

Search engines will lower your page rankings if you are found to be manipulating the rating system to artificially achieve top search rankings. Top search engines have been known to ban sites from appearing in their results for engaging in fraudulent activity. The easiest thing to do is to just stay ethical when trying to build your rank.

Make sure you use the right keyword density when optimizing your website. Be sure not to overdo keyword usage. A good rule of thumb is to keep it under 20%. When performing search engine optimization, each page of your website must include meta description tags. Meta tags should relate directly to your page's topic and promote more clicks. Keep your meta tag short and to the point. This will draw more guests into your website.

The meta tag itself is going to be viewed on its own, without its page, so it needs to be quite descriptive. All your meta tags should include detailed descriptions that will generate clicks.

Google and Yahoo both offer free local listing services; you should sign up for these, especially if your website ties in to a physical business. These provide you with free publicity and that can boost your traffic and presence. Never turn down a free venue for publicity.

Try including transcripts for videos or audio you post to your site. Search engines will scan the transcripts and recognize keywords that are related to your site's niche.

Blogging about your website, business, or personal life can really boost your search engine rankings. Blogs are a good way to get a high ranking. Search engine robots love blogs because they are constantly updated with new content. If you want a high search engine ranking, backlinks are really important.

You must ask yourself this following question; "How can someone discover my site if he or she is looking for it?" Once you answer this question, you have to use your answer as the keywords, and scatter them all around your site. You want to use them strategically in both content and the titles, but be wary of over saturating your site with the keywords. You don't want to be flagged as a possible spam site.

Before starting, research your keywords. Before building your website, know which keywords should be included in the titles. Research will show you the things people search for and which keywords should be used. To boost your search engine rankings, make sure these key items are highlighted throughout your site.

Your website needs to be visually appealing. The clearer and more functional you make your site, the higher the ranking your site will be on search engines. This is excellent for both your readers with impairments and disabilities, and your search ranking, as well.

Successfully optimizing your site for search engines may seem intimidating, but as this article has shown you, it doesn't have to be difficult. Knowing the few basic principles that determine how the search engines work, can help you tweak your site to attract more visitors than ever.




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