By Courtney Stephens


You must understand what options are out there for marketing your business. Having a unique and creative approach to marketing will make you and your business stand out against competitors. Photo SEO is a fairly new marketing technique that allows businesses to build relationships with consumers, and it is one that your business should be looking into.

What is photo SEO? It is simply the process of adding keywords to photos. Although this is a simple process, there are many important factors to consider. One of the most important factors is picking the right image to optimize. It is important that the image matches the surrounding content. Also make sure to use keywords in the file name of the image, create descriptive alternative text for the image, and use the right anchor text to describe the image. Photo SEO is a great tool for our clients to increase their traffic because when people search for a business, they not only get the text information of the business, but also a visual.

You've probably heard a lot about Pinterest and Instagram over the past year or so, but businesses are just starting to realize their marketing potential and put it to use. These photo and media sharing sites are becoming increasingly popular and creating a large buzz, so now is a great time for businesses to get involved. These sites allow businesses to increase their presence on the Internet while also showing off and selling their products.

So how can photo sharing sites help with marketing? Consumers search on photo sharing websites. If you have a picture of a popular product, uploading photos will make it visible for searches in that category. To optimize photo sharing websites you have to be actively involved in the online community. Taking part in group discussions and commenting on other people's photos is a must because it will make you more visible and direct people to your profile.

Make sure that any pictures you upload to sites like Pinterest, Instagram, and Google's Picasa are top quality. These sites are visually oriented so you will only get good results from them if you are posting what people want to see. You will also want to make all of your pictures public so that anyone can see them without following you. Give pictures detailed and interesting captions and fill out any fields available so that they are fully optimized. Get involved in these photo sharing sites soon so that you can build an online presence before your competitors do!




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