By Jacob Koehler

The web is a big mysterious place for most small business owners. You know that Online marketing and Search Engine Optimization (SEO) works for most companies, but you're left bewildered and completely confused about the things that work, how it works and why it works.

You spend all your marketing money on setting up a website, flash video intros and shimmering graphic designs, but nothing is functioning. You are just not obtaining any extra sales... You are not receiving individuals walking through your front doors.

Almost each small enterprise today has a website of some kind, but only a small part of these small businesses are becoming results.

What do I mean by "results"?

When you have a web business or a website for your business, your results are apparent, measurable and can possess a positive effect on your business.

For example, if your main goal is to increase your business' number of leads, then, you measure how many leads are coming in via your Internet marketing campaign. Therefore, a lead is a result. If your main goal is generate online sales, then, you will determine all the sales you bring in. So, a sale becomes a result.

Primarily, any action you desire your website visitor to take is a result.

The mistake many small businesses make is that they spend on a website, inform the web programmer precisely what they want from their website, after which, once the website is live on the Internet... They simply sit around and wait for something to happen... They believe the old saying: "If I construct it, they will come." Then guess what will happen. Nothing!

The truth is many small businesses have no idea how to make a website and the Internet work for them, and they don't realize how to change a website visitor into a paying consumer. Instead, they feel if they have a flashy looking website, then, that's all they need to survive and create a revenue.

Why aren't you informed the truth?

Simple. It's because most website design companies don't understand the actual truth themselves. They are experts at making nice designs, nice website styles, with professional looking pictures. These websites, in the beginning, look professional and attractive. But it's not always about nice designs and pretty looking photos. The thing is, it's about developing a relationship with your website visitor and doing some best SEO practices and Internet marketing methods.

In order to get better results from your small business website, then, you will have to work with a SEO expert and an Internet marketing services company. These individuals will understand the ins and outs of the Internet... And they will know the ins and outs of marketing... And they will understand how businesses work. But best part? They knows how they all tie in together.

It's a procedure, not a result.

You see, Internet marketing is the method of continuously enhancing your small business Return on investment using the internet. With good research, planning, goal setting, performance and measurement... You can harvest better results.

Upon enhancing your results and increasing your business, the web can help you find new partners and give you new possibilities.

To further improve your website's results, answer these following questions for your website visitor:

What's in it for Me?

Do you know me and know me?

Do you know what my concern is?

Do you have a solution to my problem or need?

Do you have what I need?

Who the heck are You? and Why should I believe in you?

Do you have any resistant?

Is there any risk?

When you answer these questions for your visitors with expert written website copy, you will surely improve your overall chances of getting the results you are wanting to accomplish, and you will attain the goals you set out to accomplish - turning visitors into paying customers.

But wait, how can you achieve all of this? Sure, you hired your web creator to build your website and make it professional. However why did you do that? Maybe it's simply because they were the "experts" and knew what to do to create your website appealing and easy on the eyes?

Well, the same can be said about Internet marketing. You need a website marketing service company to do all the important Internet marketing techniques on your business' website.

When you do this, you will achieve your main goal and obtain the final results you are searching for - higher sales. Therefore, employ an Internet marketing services company today, and keep doing what you do best - running and managing your small business.

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