By Steven Suchar

There is a new cutting edge method of marketing which has developed that has turned traditional strategies on their head. Attraction marketing means you don't have to seek out folks to sell your product to. Back in the day, marketers spent hours cold calling on the telephone and knocking on doors, often with zero results. With attraction marketing, you don't have to search an unresponsive market, your prospects come to you for what they want.

If you are a network marketer or a multi level marketing business entrepreneur, attraction marketing is the simplest way to do business. You will not waste your time running after disinterested folks. You can now free your time up for doing more productive actions like promotion. The people you attract to your opportunity will be pre qualified and won't only desire your products, but may wish to become part of your team.

Old strategies for making sales ignored the fact that people love to purchase items. Putting unnecessary strain on people by bothering them with cold calling was the swiftest way to lose a sale. Attraction marketing brings people who are ready to buy to your door and all you do is provide that pre qualified purchaser with what they would want.

It's no longer about selling a product, attraction marketing is about selling yourself first. You brand yourself as the most wanted part of the package and the sales will follow.

Of course, you've got to use systems to persuade your prospects to buy your product too. This is achieved with less assertive methods than in the past. You show your customer the way in which the product will help them and how it has improved your life. Essentially, your product becomes an answer to their problem.

The same logic can be applied when you're ready to craft your downline. With the economy in shambles, there are masses of folks looking for avenues of earning additional income.

There are also loads of network promoters who are looking to switch their present company for any number of reasons, so other social marketers are your ideal target. Don't simply tell them how great your opportunity is though, they have likely heard it all before and the hard sell will not work. You have to convince them that with your opportunity, they can have the lifestyle they truly want and become successful as well.

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