By Aaron Kaiser

Most folks have an understanding of the basic concepts of value in the Real Estate industry. Many people will own a house or condo at some time in their lifetime. Even if a person never ends up owning a house, they more than likely have considered buying property at some point. There are very few purchases like home buying, and real estate is offer the most analyzed.

As such, many consumers have a strong understanding of the elements that are considered most important to real estate value: 1. Location 2. Foundation 3. Structure

Foundation: Most consumers are aware of the fact that homes are built from the ground up. If a home's foundation is flawed, the entire structure could be at risk. The same is true in search engine optimization. A solid foundation is require for long term, sustainable success. In SEO, see: Austin SEO, keyword phrase analysis and research is the foundation of your company's online marketing plan. All SEO effort should be centered on the company's targeted phrases. With an analysis of consumer search behavior, the SEO program will have the fundamental structure to support long term online marketing efforts.

Structure: While the foundation lays the building blocks of a solid property, it achieves little on its own. How many people do you know that live on a concrete slab? The value of the foundation is that it provides the base upon which a quality structure can be built. And the quality of the structure is ultimately just as important as the foundation in determining property value. As the three little pigs found out, a house made of straw holds no real value.

As you may have guessed, your website is your online house. And Google is the property inspector, assessing a wide range of factors on your website to determine the true quality of your structure. Just like in real life, architecture is crucial in the assessment of property value, as is the quality of materials used in building that structure. From an SEO perspective, property materials include:

1. Web site code: Clean and well structured code is necessary to enable Google's spiders to access every nook of your online property.

2. Digital Content: The golden rule for the Internet, that content is king, is more important than ever. With keyword research and strategy analogous to a home's concrete foundation work, your content should be created in a way that delivers maximum SEO results via body content and other coding elements such as your page and meta titles, text headings, anchor text, etc. For example, if you have a page on your site related to Austin web design, the content and wording on the page should be related to this phrase.

Location, Location, Location: The final variable of the property value equation is the address. External factors will always influence the value of a property. Even luxury properties fail to realize optimal value if they are located in low value neighborhoods. Off-property factors such as crime activity and demographics contribute significantly to real estate valuation.

Likewise, circles of association play a crucial role in Google's assessment of a web site. From an SEO perspective, high quality links will ensure your website has a great location. Search engines analyze the links to each website to determine the quality of the location in which it resides. If your site is connected with link farmers and spammers, you can't expect search engines like Google to attribute much value to your property. You're in the online hood.

Want to prove to Google that you live in a good location? Make sure your link building efforts are focused on the acquisition of quality links.

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