By George Napoli


Once you understand these four elements, you will begin to master the world of internet marketing. Everything you do to market your business online is about attracting visitors. Ultimately everything you do to market online falls under one of these four components. Successful internet marketing uses an integrated approach to all four core elements.

SEO- search engine optimization is all about marketing to the search engines. Bing, Yahoo and Google are all search engines. When you market to search engines you follow a set of rules and procedures that these search engines look for. This is the first component and without a doubt the most important, so you will want to learn the internet skills to master this component. One of the key tools includes the use of keywords, which is all about fine tuning each web page using keyword phrases for optimization. Web submission is another important internet tool to use when you launch a new site.

SEM- search engine marketing starts right after you have optimized your website for the search engines. This component is all about marketing to humans, unlike SEO which was all about marketing to search engines. This new skill set includes internet tools like affiliate marketing, link building, content publishing for online/offline pages and PPC campaigns which is pay per click advertising. These are just a few to mention of the internet skills and tools you need to master in order to be effective with online marketing.

SMM- social media is all about online marketing via social media marketing channels like Facebook or Myspace, Twitter, Youtube and all of the others. SMM is all about learning the right skills and tools regarding sharing contents with like minded online communities, as well as other media channels that attracts customers aimed at your site.

Web Analytics- is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage. Typically, these are high performance internet skills and tools that require software to manage this component.

The important thing for you to be productive in internet marketing is integrating all 4 elements in a web strategy. Everything you are doing using these 4 primary components supports the widespread goals associated with getting visitors or traffic to your web page and converting prospects into customers whenever they arrive there. Each of those 4 main elements contains an entirely unique and different body of knowledge for the internet skills and tools you will need to achieve success at online marketing. Every single component incorporates its own set of guidelines and operations and you can learn all about them online. Make certain you study these well.

Hope you enjoyed the article. Want to learn more about high level internet skills and tools, visit www.internetskillsand.com now.




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