By Lynne Keller


SEO can be confusing to an inexperienced person, but is essential to making big profits online. If you have the knowledge and the tools, you can craft your website so it gets far more traffic and has higher PageRank than an unoptimized site would.

As you write your keywords, remember to think as a consumer would. Try and find out what terms people are using when they search.

Even if all of your content is similar, every page and article should have its own distinctive name. Make sure to keep your titles short and sweet. Each word you add makes the following words less important to the reader. This means that your most important words should be the first one or two.

One of the most important elements of the optimized site is appropriate keyword density. Any keyword content on an optimized web page should not exceed 20 percent of the total page.

Add a keyword-rich site map to your website. A site map basically shows all the areas available to viewers on your websites, and provides an easy access point to find what they are looking for. This can affect your search engine rankings, as content that is easy to find is considered more relevant.

You need to do your research and read the fine print before outsourcing any of your SEO work to an outside company. There are a lot of fly-by-night SEO and internet marketing companies out there that charge exorbitant prices for sloppy work. Look at what past clients are saying and what people are saying online. You will be eternally grateful that you did this.

Dedicate each page to highlighting one target keyword phrase. Overdoing the number of keywords on your page will make your content difficult to read and the search engines will get confused. Keeping your focus on one topic with good content, will have your readers coming back more frequently. If you have a following of readers that return often, it is better than SEO.

When you are trying to accomplish search engine optimization goals, the use of meta description tags on each page of your site can be very effective. These description tags are a great value, as they are easy to add and improve ranking. Make the meta tag content valuable and concise. This will draw more guests into your website.

Meta tags should be as clear and descriptive as possible. Add a concise description to every meta tag on your site. This will increase click through rates.

Put yourself in your customer's shoes. If you were looking for your website, what key words would you use? Once you've come up with a list, use them around your website. You can utilize these keywords anywhere from headers and titles to bodies and conclusions. Use keywords with caution, as incomprehensible and excessive keywords can get your site marked as spam.

As mentioned previously, you must understand SEO if you depend on your website for earning income. Follow the advice you have just read for the tools and procedures that work to best optimize your website. The amount of traffic and profits you experience will be directly influenced by the quality of your website.




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