By Max Ammo


The immense number of websites populating the web today urges the need for an effective search engine optimization (SEO) technique. To get on top of a search list, a site must compete with billions of other sites. Additionally, search engines continuously evolve with the aim of providing users an accurate and significant list of websites during searches. These make it difficult to find the right SEO strategy to best other sites and cope with the search engine updates. Its important to also focus on keyword ranking.

To execute a successful SEO campaign, one must first understand how search engines work. The campaign must consider and try to understand how a search engine filters through the available content to deliver the user relevant results. However the specifics of the algorithms remain undisclosed to the public and this is what makes guaranteeing your sites visibility harder.

Though the specifics of search engine's mechanics are undisclosed, it is guided by certain parameters. One measure considered in search engine ranking is the keyword density. It is a relative measure of the number of times the keyword itself or other related words appear in the website. Populating the site's content with massive keywords does not equate to a high search rank. As the actual site content is manipulated by the site's owner, keyword usage can be spammed. This form of abusive attempt to manipulate rank is often recognized and penalized by the search engine thus causing a low site rank.

Backlinks are also thought to be an important parameter for consideration when looking at an effective SEO campaign. The more backlinks a site has the better the search engine ranking is said to be, as backlinks show reference and popularity for a website.

Like keyword searches, search engine also evaluate backlinks by count and relevance. If both the site that links and the site that is linked are relevant to the keyword, it gets a higher search rating. In terms of points, one backlink is not exactly one point. The time of generation of backlinks is often considered as well. Linking to thousands of sites in a short duration is not a profitable approach. Though the numbers are good, most engines will deem these links as web search engine spam.

This SEO method can be further employed using techniques in social bookmarking and directory submission. Both can add backlinks to a website. Social bookmarking systems allow users to manage website links as bookmarks. Users can use these to remember links or share it to other users. They are often descriptive of the links' content thus making it a good reference for search engines in measuring keyword relevance.

Directory submission enables site owners to give links to web directories to be added in the directory's list. The site links are grouped by type and are often included with description. The category, description and other related texts serve as keyword references.

Backlinking should be included in any SEO campaign if the campaign is to be effective. It must be carried out in a careful way keeping in mind how search engines interpret the backlinks associated with a site. A great way of boosting the amount and quality of backlinks a site has is to buy monthly backlinks, a worthwhile investment for any SEO campaign.




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