By Louise Finch


Social media marketing is a rapidly increasing concept and is transforming into a huge part of the internet marketing strategy for many online businesses. The main advantages of social marketing include the following:

* Increases the amount of visitors to a company website * Increases exposure of the brand of the business * Helps to produce natural links in order to improve search engine rankings for the business

All of the above points should help to increase the overall sales and profitability of a company, which ultimately underpins the long term success of the business.

Social media SEO can be utilised by sites such as Facebook and Twitter. These are two social media sites that have taken the internet by storm throughout the last few years, with millions of users from all over the globe accessing the sites every day. Twitter SEO can allow businesses to make regular tweets about their work, such as what's new on their website on that day, or perhaps an award they might have recently won. The tweets may then create a great talking point for other Twitter followers, so an on-going discussion may continue. This form of Twitter SEO can help to raise the awareness of the brand and the familiarity of the name can help potential customers feel a loyalty towards the company and may help to increase overall sales.

By updating their statuses on Facebook and Twitter, businesses can also include links to their website to allow users almost instant access to their site. This generation of visitors to the website can surely only be a good thing, and is a simple and easy way for companies to advertise their products and services.

Blog posts are another form of social media SEO which is a great way to increase traffic to a website. The posts can allow companies to talk about their latest news and developments or maybe what special promotions they might have for that month. Most people enjoy reading blog articles which are interesting, informative and simple to read.

So when revamping your business marketing strategy, make sure you include Twitter SEO, as it is an exciting and efficient method of increasing visitors to your site and creating a more effective online exposure of your brand.




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