The Internet marketing community has seen some major changes over the last year. First Google released Panda and now Penguin. These changes have had a severe impact to the way Google calculates search results. These changes are intended to reduce spam and provide the user with the best results possible. Does this always work for webmasters? No. I've seen a lot of buzz from marketing teams where sites thought to be well developed have been impacted.
We're still gathering information about the impacts these changes have had. We do know several sites with affiliate links were severely impacted as well as sites with keyword stuffing. Google has stated that keyword density and overuse are things of the past. Early data also suggests back-links took a hit when the same keyword anchor was used repeatedly. This would suggest using multiple phrases as a good approach.
These changes also centered on quality content. Unique and meaningful content is becoming more and more important to Google's approach. Cheap article creation aimed solely at back-links is not going to work going forward. Business owners and SEO specialists alike need to focus on well-written articles that create back-links the natural way. "Creating great content is going to be the best way to garner attention from both the Google search algorithm and readers who want to consume what you've created and pass it along to others," says Howie Dumont with a NJ SEO Company.
It seems Google's is also focused Social Media activity. Their new dashboard provides more meaningful traffic analysis and a new set of social reports that help you measure the impact of your social marketing campaigns and evaluate the effect those social media activities have on your overall goals. These four new reports aggregate specific data points to ensure you see the entire scheme of how social media marketing affects your business. It makes sense that social media is a great way to promote links and company branding naturally.
It was a really busy year for both Google and Webmasters. It will probably be a few more months before the ups and downs resulting from these changes starts to stabilize. I sincerely hope those who promote spam were the worst effected by these changes. Hopefully it will take a long time for them to figure out loopholes in the algorithm and return to the first page. Of course Google isn't done with changes of this type. In fact, they've stated there is more to come in the way of promoting search results focused on quality, unique content. We can hope they change things for the better but also do their best to protect honest webmasters focused on search marketing.
We're still gathering information about the impacts these changes have had. We do know several sites with affiliate links were severely impacted as well as sites with keyword stuffing. Google has stated that keyword density and overuse are things of the past. Early data also suggests back-links took a hit when the same keyword anchor was used repeatedly. This would suggest using multiple phrases as a good approach.
These changes also centered on quality content. Unique and meaningful content is becoming more and more important to Google's approach. Cheap article creation aimed solely at back-links is not going to work going forward. Business owners and SEO specialists alike need to focus on well-written articles that create back-links the natural way. "Creating great content is going to be the best way to garner attention from both the Google search algorithm and readers who want to consume what you've created and pass it along to others," says Howie Dumont with a NJ SEO Company.
It seems Google's is also focused Social Media activity. Their new dashboard provides more meaningful traffic analysis and a new set of social reports that help you measure the impact of your social marketing campaigns and evaluate the effect those social media activities have on your overall goals. These four new reports aggregate specific data points to ensure you see the entire scheme of how social media marketing affects your business. It makes sense that social media is a great way to promote links and company branding naturally.
It was a really busy year for both Google and Webmasters. It will probably be a few more months before the ups and downs resulting from these changes starts to stabilize. I sincerely hope those who promote spam were the worst effected by these changes. Hopefully it will take a long time for them to figure out loopholes in the algorithm and return to the first page. Of course Google isn't done with changes of this type. In fact, they've stated there is more to come in the way of promoting search results focused on quality, unique content. We can hope they change things for the better but also do their best to protect honest webmasters focused on search marketing.
About the Author:
The New Jersey SEO Firm, a Local NJ SEO Company. Putting customers on the first page of Google and Bing. Join our customer success stories.
Posting Komentar