By Fiona Lopez


With stiff competition currently pervading the global business context, various business entities are becoming more aware of the need to defy the limits of marketing. Today, widening audience reach is no longer just a pragmatic marketing strategy, it is already a growing necessity.

To guarantee a successful endeavour on the Web, you must have formidable knowledge of the vital essentials of web design and development. When you equip yourself with a careful mesh of adequate planning and conscientious decision-making, then you have better chances of attaining success.

Perhaps one of the most common issues in the web community that you must get to know is the infamous rivalry between jQuery and Flash. Although these two showcase excellence in their own right, web analysts can't help but compare and contrast these two platforms in two major areas of concern: web design and SEO. Although flash has a vast array of features that jQuery cannot seem to handle, most IT professionals and web experts still prefer the flexibility of Javascript.

Many web analysts agree that flash-based websites support rich media functionalities, particularly 3d animation and vector art. This undeniable knack for heavy media makes Flash stand out from the crowd. It is interesting to note however, that Flash fares poorly in compatibility. Flash-based websites normally take more time to load and encounter compatibility issues. As opposed to the restricted compatibility of Flash, Javascript framework, on the other hand, creates web pages that are supported in various types of browsers and the browsers of iPhones and other mobile phones.

Scrutinising both platforms for SEO Internet marketing, most experts agree that jQuery does better than Flash. As flash-based websites are not really text-friendly, it's more difficult, not to mention impossible, for online marketers to optimise website pages using value based SEO content. With Flash, there isn't a good room for keywords, keyword phrases and the chance to climb atop search engines like google and yahoo. Where Flash is weak, Javascript framework is able to find its strength. Programmers can take advantage of several jQuery plug-ins to make website pages not only crawlable but also search engine friendly.




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