By Steven Suchar

There is a new and revolutionary way of marketing which has surfaced, that has turned standard techniques around completely. Attraction marketing means you no longer have to chase after folks to sell your product to. Back in the day, people wasted countless hours cold calling on the telephone and knocking on doors frequently with no results. With attraction marketing in place, you no longer have to search an unresponsive market, because your prospects come to you for what they want.

If you're a network marketing expert or have a multilevel marketing business, attraction marketing is the easiest way to do business. You don't waste your time running after disinterested folks and instead, you can free up your time for doing more productive stuff like promotion. The people you attract to your opportunity will be pre-qualified and will not just desire your products, but may want to become part of your team.

Outdated techniques for getting sales ignored the fact that folks like to buy things. Putting stress on people by hounding them with cold calling was the quickest way to lose a sale. Attraction marketing brings folks who are ready to buy to your front door and all you do is provide that pre-qualified customer with what they want.

It's no longer about selling product only, attraction marketing is about selling yourself first. Products don't sell products, folks sell products and with attraction marketing methods, you can reach success quicker. You brand yourself as the most attractive part of the package and the sales find you.

Naturally, you have to use systems to encourage your prospects to buy the item too and this is done with less aggressive strategies than before. You show your prospect the way the product will benefit them and how it has improved your life. Essentially, your product becomes an answer to their problem.

The same procedure can be applied when you are ready to build your downline. With the economy the way it is, there are droves of people looking for unconventional methods of making extra money. There are also lots of network marketers who are looking to switch their business for any multitude of reasons and other network marketers are the ideal target. Don't just tell them how great your opportunity is though. They have probably heard it all before and the high pressure sell won't work. You've got to make them understand that with your opportunity, they can have the business they actually need to become successful.

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