By Timothy Sanders

Persistent algorithm improvements over the years reflect Google's approach to SEO: forward-thinking and pragmatic. What works swiftly transitions to evolution and what does not work fades away. The leading search engine's enormous success can probably be attributed to their daring demeanor in giving birth to revolutionary products and services for the digital consumer.

Who is affected by these frequent alterations and innovations? Well, practically everyone from the online world. But the bulk of additional work goes to the large of population of optimisers and marketers who struggle to stay up to date with Google's sudden stream of changes.

After creating a major online commotion with the introduction of Panda in 2011, Google yet again introduces a new set of updates and features that strive to enhance current SEO landscapes and of course, raise the bar with the SEO industry. Because Google never runs out of innovative concepts, the Web marketer must always be up to date with the hottest trends. After all, dealing with Google's fluctuating standards only means keeping up with all the recent updates. To come up with an interesting SEO strategy, you must first explore current SEO trends to satisfy basic SEO requirements.

Here are significant SEO topics you must learn before you overcome the scene this year.

Retargeting Your Clients Google's Display Network comes up with another ad innovation in the form of Google Retargeting. With Google Retargeting, the confines of online promotion are defied and client profiles are recognised. Instead of them finding you, you find them. Instead of purchasing ads to attract your target market, you can follow your prospects or previous clients and show certain ads to your target audience, wherever, whenever you wish. The probable outcome? Better sales!

Social Plus Search What happens when social merges with search? Well, Google knows the answer to that question. Although previously rumoured to spike up interest for its own social platform Google+, Google has definitely added value to the significance of social media by releasing the Search, Plus Your World feature. Google Search Plus Your World is predicted to paint the public viewing context with personal results.

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