By Steven Suchar

There is a new and revolutionary way of marketing which has surfaced, that has turned standard techniques around completely. Attraction marketing means you no longer have to chase after folks to sell your product to. Back in the day, people wasted countless hours cold calling on the telephone and knocking on doors frequently with no results. With attraction marketing in place, you no longer have to search an unresponsive market, because your prospects come to you for what they want.

If you are a network marketeer or have a multilevel marketing business, attraction marketing is the easiest way to run business. You do not waste your time chasing down disinterested folks and instead, you can free your time up for doing more profitable activities like promotion. The people you attract to your opportunity will be pre-qualified and will not just need your products, but may need to become part of your team.

Old school strategies for getting sales ignored the fact that people like to buy stuff. Putting stress on folks by stressing them with cold calling was the swiftest way to lose a sale. Attraction marketing brings people who are ready to buy to your door and all you do is provide that pre-qualified purchaser with what they want.

It's no longer about selling product only, attraction marketing is about selling yourself first. Products don't sell products, folks sell products and with attraction marketing methods, you can reach success quicker. You brand yourself as the most attractive part of the package and the sales find you.

Naturally, you have to use systems to encourage your prospects to buy the item too and this is done with less aggressive strategies than before. You show your prospect the way the product will benefit them and how it has improved your life. Essentially, your product becomes an answer to their problem.

The same theory can be applied when you are prepared to build your downline. With the economy the way that it is, there are masses of folks looking for additional ways of earning extra money. There are also loads of social promoters who are looking to change their business for any quantity of reasons and other social marketers are the ideal target. Don't just tell them how great your opportunity is though. They have likely heard it all before and the hard sell will not work. You have got to persuade them that with your opportunity, they can have the business they actually want and be successful.

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