By Helen Price


You probably have read a lot of articles and free tutorials on how to get to the frontpage of Google and you wonder, why are there wide-ranging approaches to SEO? Shouldn't there one which works?

Surely there are lots of ways to carry out SEO if the only objective is to get to the frontpage of Google and that is it. But long-term and steady SEO requires a lot more than that.

There is something to challenge in such a statement. Google, for example, only allows white label SEO which is the natural strategy to get high in the rankings. The natural way is for websites to receive inbound links, which are crucial to ranking, without having to buy these back-links. The natural way is to grasp what Google is, and to provide Google what it desires for its visitors. And Google visitors only wish for one thing - information.

To rank in Google naturally and for the long run, web sites have to do three important things: onsite optimization, offsite optimisation, and making a Google+ account.

1. SEO begins with onsite or onpage optimisation. It's preparing your website for that race to the top for the rankings by fixing 20 or more items about the site. These include placing robots.txt, html and xml site maps to allow Google bot to index the website more easily, correcting urls and page titles and replacing these with keyword focused titles, having enough and keyword rich web copy, and writing distinctive meta descriptions on each of the website page on the whole site.

Keyword rich meta titles and meta descriptions allow Google to discover unique content on the website to rank. Google does not have tolerance for duplicate content. Duplicate content issues on the site will severely crash its rankings. After placing every one of these elements, ensure that there's Google Analytics on all the pages of the website so that you as the web site owner would get an unbiased record and reporting of the visitors coming to your website.

2. Offsite optimisation. After onsite optimization, you're now able to perform an offsite optimisation campaign. This really is like satisfying Google first, and afterwards, getting on the world wide web and becoming famed amid other websites. The way to do offsite optimisation is by creating informative articles which Google and the other web sites will give you recognition for in the form of backlinks.

3. Google+. Now that Google also places significance to personal searches, it will do you good to also create a Google+ account for your web site or business also to be active in giving out information on Google+. Remember though, that Google still primarily relies on organic search when it comes up with search results.




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