By Michael Hodge


The present day business world necessitates effective search engine optimisation for each of those businesses, which have got their own website. The sole reason behind this is that it is just this that can help a website in achieving top ranks on Bing, Yahoo, Google or any other search engines. This has given rise to a competitive scenario as a result of which the age old techniques to make your website achieve good rankings are changing rapidly. Such changes are happening to cope up with the diverse algorithms, which Google introduces at different times.

Post rolling out of the Penguin Update in the year 2012, several changes in regards to this field has already been witnessed. Let's check if all of us are aware of the top trends of SEO of 2012, which are anticipated to make a difference to your business, if followed appropriately:

Search engine rankings will be made by human beings: From now on, the various search engines like Bing, Google or Yahoo will look forward to human beings for the ranking of websites both in short as well as long term basis.

Quality has to be given more priority than quantity: The previous trend of stressing on quantity of pages for quality indication of any website has been changed by the Google Panda Update. Each and every person is presently looking for unique and fresh quality content.

SEO has now come out of its old school techniques: This field is anticipated to witness a noticeable transformation in this year. On a wider aspect, this is becoming Social Media Optimisation or SMO. In fact, both Bing and Google have introduced social search by now.

CRO will become more important to the search engine optimisers: In the year 2012, Conversion Rate Optimisation or CRO will be given much more importance than optimising the results of search engines. The reason behind this is that it will not be of much help unless the conversion of the traffic driven to the websites does not happen.

Confusion regarding the trends: The previous year's trend has confused lot of people involved in this. However, the present changes in this field are most likely to create more confusion among those, who are still following the old school techniques.

Search of speech will get normalised: Voice based search is expected to become an everyday affair from henceforth. With time, it will become easier and intuitive to use this service with the incorporation of the QR tagging system or anything else like nicer barcodes etc.

Mobile based search will increase: The mobile based search market has been foreseen to expand with the huge usage of social networking sites, search tapping etc. from mobile phones. This is believed to be the biggest medium of search in 2012.

Personal privacy might get affected: With the further growth of Google and Bing in 2012, social networking sites will get linked more to the social profiles and search histories of a user, who is signed in to his or her account during the time of search. This might leave some people with worry about their personal privacy. However, search is expected to become timely and personalised.

Thus, people who seek success in search engine optimisation, need to strictly come out of the age old techniques and follow the new trends and changes, which the year 2012 is bringing in.

Summary: In 2012, search engine optimisation is expected to get transformed into a new thing altogether, where Conversion Rate Optimisation and Social Media Optimisation will be included as well.




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