By Victoria Caldwell

The basics of SEO stayed unvaried for a long while. It is when folk try and go over the top, they get slapped by Penguin, Panda, and so on. Let's find how tolerable S.E.O plan can ride over such routine changes and keep your website ranked high.

Page Design for On-Page Optimization

Have a look at Pay-per-click landing page rules before planning your pages. Design the page with the sole purpose of converting a visitor to a customer, a consumer or a potential lead.

In other words, give focus to your internet pages. Make it straightforward for a visitor to take the required action. The required action can be reading your article, enrolling for e-mail updates, signing up a contact form, filling an order form, or clicking on a link. Make it very simple for the visitor to take the action you want them to take.

To achieve this, your page requires a clean, lean design. Remove any distracting elements. Dependent on the planning of your page, you can use 2 or 3 graphical advertisements in the page. However , if you paste banners all over the place, it is distracting.

Also avoid distracting navigation links, distracting text, pictures, or anything that takes the notice away from the aim of the page.

Focused Keyword Use

Keyword analysis and optimisation is still the most important part of SEO. Optimise each page for a relevant keyword. You don't need to write a 1000-word article with 5% keyword density. You can optimise your web pages for important keywords by employing them at the right places.

Use keywords in the following areas:

Page title and descriptionHeading tags like h1, h2, etcBold or robust tagsAlt or title features for images. Anchor text of links pointing to the page

That is all that you need for on-page SEO. The truth is, there is little new here. All of these solid SEO axioms have been around for close to ten years. They're worth repeating, because they carry on making the task of SEO pros straightforward.

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