By Fortinbras Bunce

If you have an online site and have been working away at building links any period, I'm sure you have fallen across the terms "no-follow" along with "do-follow". Let me explain the actual difference between "different types of links " to you, where they came from and for you to pay attention to them on the subject of building links.

Let's start with a quick history lesson. Originally all links have been followed, meaning that they served your rankings and sent link juice into your website. After blogs started growing to be popular, website owners and search engine optimization firms started submitting spammy comments simply to build links. If you run a new wordpress site or use another blogging software, I'm sure you will still be seeing them come as a result of.

To help combat this spam and keep these people from being able to game the system, the big search engines decided a couple of years back to implement the "no-follow" attribute for the link tag. Quickly thereafter, it became the default for just about any links that were made via comment.

Nofollow vs. Dofollow: What does the no-follow attribute do? It allows you to manufacture a link that works just as any other one, but it is not considered from the search algorithm. In other words a nofollow link won't send out link juice along with the anchor text used in very easy help the page you might be pointing to rank higher.

Do follow links on the other hand are regular links like the ones you see towards the end of this article. They do send link juice back to my site and the keywords We are using help my position higher for my key terms.

When To Use Nofollow Inbound links: Most of the moment, you want to work with dofollow, especially if you are building links for your own site. There are however some cases where it feels right to use nofollow versions. You will mostly use this command on your own website. There are some links you help to increase your pages that are available primarily because you need to send traffic, not to boost serps

A perfect example usually are affiliate offers. Your sole purpose would be to send traffic to this affiliate website, not to help these rank better.

Another good example is images which are linked. Since they don't include anchor text, you are better away not following them.

How To Use The Nofollow Attribute: To implement the nofollow characteristic, take a look at the html code of ones links. Here's the basic structure: < a href="(a few url goes here)"> anchor text goes here< /a>, To make this link nofollowed, we simply add rel="nofollow" to the tag like this: < a href="(many url goes here)" rel="nofollow"> anchor text goes here< /a>. That's all there's into it.

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