By Steven Suchar


Historically, tribe marketing has meant promoting products and services within a particular social group, like promoting only to stay at home moms or to disabled veterans. The idea has been to extend results by making your marketing fit within a tribal community better by conveying the same language, if you will. But online tribe marketing means something absolutely different.

It's insignificant if your business is offline or internet based. The point of every business aiming to earn a profit is to gain massive exposure for their products and services, resulting in generating an increased quantity of sales.

One very effective offline strategy has been to create an advertising or marketing cooperative. Here's where you join together with other non competing players, dividing the expense and rewards of a joint promotion.

Today, thanks largely to recent technical advances online, you are now able to leverage tribe marketing. You may literally team up with dozens, hundreds, even thousands of other web based marketers which decreases advertising costs. This will significantly raise your exposure online through social media syndication.

The magic that drives the tribe marketing concept is one of group cooperation. You share and promote each member's content as agreed and, in turn, they allocate your marketing messages when you publish them. The content is distributed instantly through various social book marketing sites, blogs, Facebook and Twitter.

To make use of this new tribe marketing strategy, you'll need to understand the auto syndication model.

Back links are the reason why web pages, blog posts and videos rank on the main page of the major search engines like Google, Bing and Yahoo. Tribe marketing is set up to mechanically distribute your content to each tribe member's social media sites. This causes a large rush of backlinks from all around the world, which is very critical.

Also, since your content is being shared thru other people's actual marketing accounts, you can expect your message to be read and acted on by real people too. Your content will be seen by potential prospects and clients, driving hordes of traffic.

Every member of your team is a marketeer, who is seeking to elevate their profits, maybe a new joint venture or affiliate marketing agreement is in order. Always think relationships and cooperation.




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