By Anne Cole

SEO is like an extreme car chase with Google. The search engine giant modifies algorithm around 500 times over a year, leaving web site owners, optimisers and web designers constantly running after Google anywhere it takes the game.

Interestingly, Google puts a lot effort into creating and releasing these algorithms just for one reason: to enhance user experience.

If one does web design and SEO considering the user experience in mind, then Google will definitely rank this website to the top.

Google's Search Quality Program Panda 3.3

The result of Google Panda 3.3 is millions of sites literally vaporised at the ranking. From sitting on Page 1 ranking positions on Google, these websites dropped over 100 places from the search. Google punished these websites for what it refers to as webspam. Even if these sites don't participate in link buying, Google believed they were over-optimizing by mass writing and mass disseminating articles to the web. Observers report that unfortunately, even high quality web sites run by reputable optimisers using legit and Google-aligned optimization methods also got hit by this latest release.

Thinking about it more profoundly, there ought to be nothing erroneous with mass article creation and dissemination as a method to get back links naturally. To start with, if the article is top of the range, then writing several hundred versions of it to be shared to many hundreds of sites isn't necessarily bad. If the article is low quality however, and was rendered into many hundreds of poor quality variations, then definitely distributing this type of article is webspam.

The Page Layout Program

Even earlier than when it launched the now popular Panda, Google launched the page layout algorithm which lays the guidelines for how Google wants web pages to appear when users click them on the search. Google ardently warned websites that if they didn't provide above-the-fold content, or if they bury copy under ads or images, then it will not rank these web sites high.

These brand new Google algorithms on website page layout and search quality ought to prompt site owners to adjust their approach to web design and SEO to consider the user experience first and to permit the ranking and conversion to openly happen next. Seeing we now have millions of competing websites in the world today, Google recognises that optimisation cannot be set aside. Helping the website ranki means using good SEO practices and being a site that people genuinely love.

The trick on the chase is this: While Google tells the world that it desires the very best experience for its searchers, it does not define, and may not be able to definitively depict what is best. Thus, the perpetual chase with Google.

Author's note: An update to this article is Google's launch of Panda 3.5 which it now refers as freshness algorithm, whilst the webspam algorithm has been officially named the Penguin.

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