By Allly Mason

There's a common advice for entrepreneurs and business professionals who want to explore the online business world: put a website so you can earn more.

For online first timers, this may initially come across as fairly easy. The biggest shock probably comes two months or three months after their website launch, when they start seeing that the results are miserable, fiscal losses are noticeable and worse, no profits are coming in!

What's keeping the companies and business owners off their targets? One dilemma may be the website. Due to excitement and rush, some companies forget to stick to the golden rule of Internet marketing: create a website that really sells.

Creating a web site needs to have the right focus. When building a site, make sure you anchor your characteristics on the needs of your visitors. Make your site visitors appreciative of the benefits, not the features. In order for you to create a compelling web site, you should be able to provide the answer to this consumer question: what is in it for me?

Appropriate imaging is the key. Do not go for stock photos and other ugly photos. When it's for your web site, you must have higher standards. Use stunning, high quality photos to lure in your customers. These images, according to a few studies, can elicit positive emotions. When customers sense this powerful connection with your images and your site, expect them to be more attentive to what you offer.

Do not give your customers plenty of choices. This marketing scheme leads to choice paralysis, a trend that occurs when your customers begin to feel paralysed mainly because they can't settle for a specific product or service offer.

Optimise your navigation. Keep your navigational structures easy to understand. Site visitors are goal-oriented so they are in search for data. The last thing you wish to do is to confuse your viewers and obstruct audience interest.

If you want a good site design that promotes your business with a bang, seek the help of a web design company in Singapore. A design can help you come up with a marvelous website design.

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